the power of product
Brand Management & Partnerships, Judy Prep Inc.
LAUNCH SUMMARY
judy lantern
product launch
Planned and built 30+ celebrity mailers to promote the launch of our newest product, the JUDY Lantern.
Mailer used humor, surprise & delight to engage celebrity influencers and encourage posting and tagging of brand to highlight newest product offering.
JUDY POWER
PRODUCT LAUNCH
Coordinated hand delivery of newest product to 25 top-tier celebrities, all of whom shared image and videos of the product and retail packaging.
"a kids book
about safety" announcement
Worked with emergency preparedness expert and the team at A Kids Book About to draft and design an entirely custom kids book highlighting emergency preparedness tips for kids.
A custom mailer was then sent to 100 celebrity and influencer recipients.
"A step towards safety"
Worked with Birdies, women's footwear company, to design a custom pair of "emergency shoes" and social media campaign to encourage followers to take "the next step" towards becoming more prepared.
