building brand ecosystem
Brand Management & Product Oversight, Judy Prep Inc.
JUDY package design
Briefed and collaborated with professional design team to create the new, and first-ever, retail-ready packaging for new items in the JUDY collection.
Content development & studio coordination
Sourced and managed photo and video shoots for product launches, holiday campaigns and sustaining visual arsenal for social, website and marketing needs.
website & landing page management
Manage the upkeep of website and Shopify backend, including: sourcing and briefing website developers, designing and building all landing pages for sales and marketing campaigns, as well as collaborating with app and platform teams to build in new features and retention-focused design elements.