bringing it all to life


TEFAF Art fair, New york

Concept, coordinate and manage on-site content creation during the run of the fair. Manage photographers and video teams on-site to carry out distinct content series that relay brand messaging and illustrate the fair atmosphere.

Inside the action

TEFAF Expert Insights

"Expert Insights" Photo Series

Curated excerpts from 1x1 conversations with exhibitors which expressed their passion for the fair.


Introduced a new visual approach which provided a snapshot of the TEFAF community and impressive booth designs.

"Meet the Expert" Video Series

Concepted and directed revamped video series featuring fair exhibitors as well as sweeping, slow motion shots of the booth for a more breathtaking, cinematic experience.​

Voiceover captions optimized the videos for sound-off viewing on social media platforms.

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THematic video series

Captivated fair highlights and experiences in video in order to tell the TEFAF story in a unique and compelling way. 

Directed and curated shots for social and website use, ultimately driving intrigue in the fair and foot traffic during the run of show. 

"The art world is your oyster" influencer event

Orchestrated an influencer activation which brought together a select group of influential social media stars into the folds of the true TEFAF which celebrates both the art and culture that TEFAF New York Fall offers.

Event took place during the run of the show and spotlighted a new press initiative: The Curated Booth Collaborations.

IFPDA Fine art print fair

Plan pre-fair activations that will engage influencers and build excitement about the medium of printmaking. Provide influencers with quality, unforgettable experiences that produce “Instagrammable” moments as well as offer preview entrance to the fair via VIP days, invitations to opening celebrations and exclusive access to key spokespeople.

Gallery tour with artist, Carroll dunham

Facilitated a studio visit and printmaking demonstration at Two Palms Studio in New York with 9 social media influencers, reaching a 1.14m combined social reach.

Drive significant awareness to the fair via the presence of social media influencers who focus in categories such as art and design, New York cultural happenings and modern and contemporary art.

social media Ticket giveaway and young collectors committee

Managed Instagram ticket giveaway with key influencer participants and coordinated their recognition as members of the Young Collectors Cocktails Host Committee.

Managed the tracking of giveaway winners, handled influencer relations and briefings, and oversaw the strategic planning and implementation of the program.

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