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RE-IMAGINING CREative concepts
COMMUNICATIONS STUDIES, MUHLENBERG COLLEGE
fitbit
Acted as a Content and Visual Strategist on an in-class Branding Team to reimagine the fitbit Brand Book. We worked to refocus the brand's voice by designing a Brand Book that encompassed the company's already friendly and positive aesthetic.
Post-it
Strategist on an in-class Advertising Team to develop a multi-channel advertising campaign that promotes Post-it products. Worked to format content that will effectively reach three target audiences and create unique "Post-it Experiences."
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